Our children are growing up heavier, slower, and sadder. But behind every healthy child is a parent who paused, reflected, and chose differently.
We're here to make that choice easier — with playful tools, joyful routines, and habits that heal.
Behind every hlty child is a heroic parent
Backed By
Build a Healthier Tomorrow, Today
Today, over 400M kids are overweight in the world. Start reversing the clock
👨🏻 Obese Adults
🧾 Data Sources & Estimation:
Estimates based on WHO (2024), UNICEF, Global Obesity Observatory, JAMA Pediatrics (2024), and internal analysis as of May 2025. "Obese Children" includes ages 0–19, as per WHO/JAMA definitions. Malnutrition reflects stunted, wasted, or underweight status (not additive). Population base used: 1.44 billion (India). For full methodology, visit who.int and jamapediatrics.org.
93,00,00,000+
🧒 Obese Children
🧾 Data Sources & Estimation:
Estimates based on WHO (2024), UNICEF, Global Obesity Observatory, JAMA Pediatrics (2024), and internal analysis as of May 2025. "Obese Children" includes ages 0–19, as per WHO/JAMA definitions. Malnutrition reflects stunted, wasted, or underweight status (not additive). Population base used: 1.44 billion (India). For full methodology, visit who.int and jamapediatrics.org.
17,50,00,000+
1 in 3 children
Today will develop lifestyle diseases earlier than their parents.
What People Say...
One of the strengths of Nutri Roo is its ability to simplify complex nutrition facts for younger readers. Nutri Roo's conversations with his food friends are full of easy-to-understand explanations about vitamins, minerals, and how food fuels the body.
Triparna Banik
As someone who has explored countless children's books, I've come to expect a few standard themes stories with morals, fun adventures, or educational tales aimed at young adults. But NutriRoo ROFL: The Food Label Book genuinely surprised me with its unique approach. It's a rare gem: an educational book specifically designed for kids that's also incredibly engaging and fun.
Nitin Raj Singh
The illustrations in the book add a fun element to it and makes it more interesting. It teaches about healthy eating habits but in a fun way. The book makes a perfect gift for kids to make them understand the importance of adopting healthy eating habits from a young age. Helpful
Garima Bhatia
